The Color Copy
Script Copy Samples
With an audience of 2.5 billion on Youtube and 465 million podcast listeners, the reach of script copy is uiquely powerful and only two examples of what it can offer. Script ads allow you to reach a more diverse audience and engage in a longer format than most, which makes choosing the right words even more imperative.
1. AG1 Athletic Greens - Podcast Ad
Challenge:
AG1 Athletic Greens is a health drink that is advertised often across many podcast platforms. For some hosts they allow them freedom to hit important advertising bullet points and for others they want full scripts to be read. With high advertising turnover, AG1 needed a new script for their podcast affiliates.
Solution:
For this particular script, they requested a 60 sec slot to be filled hitting the highlights of their brand. Their target audience is someone who is looking to form trust with a brand, wants to know what sets their product apart, and ultimately values wellness and wants to know what this company's tonic will do for them. Each one of these notes had to be carefully constructed with clever and concise copy.
2. Sameday Health - YouTube script
Challenge:
SameDay Health is a wellness testing center that wanted a script for an advertisement whose main home would live on Youtube, amongst other outlets. The ad needed to be under 30 seconds and convey the key benefits of SameDay Health.
Solution:
The script for SameDay Health was split into three separate parts. The first part was dedicated to establishing the broken system and empathizing with the listener on what needs to change. The second part showcased all of the ways in which SameDay Health is different and what they can do for the customer. The third and final part was the consumers call-to-action.
3. hanacure - tik tok ad
Challenge:
Hanacure is a South Korean facemask that has gained popularity with celebrities and influencers. The goal was to create a tik tok script for an influencer to film in their own space that felt natural and informative.
Solution:
The “Get Ready With Me” trend is incredibly popular on a platform like tik tok and gave an easy way to introduce the product without feeling like it was a sales pitch. The script outlines someone using the product to give the viewer an idea on how to use the product, as well as hit key selling points of the product like it being a transparent company and never tested on animals. This kind of natural script copy format bodes very well in a market where viewers can sense an ad very easily.
