The Color Copy
Banner Ad Copy Samples
With the limited space of Banner Ads, we understand the importance of creatively concise copywriting. The success of well written Banner Ads is why marketers spent over 64 billion U.S. dollars on Banner Ad advertisements in 2021 alone.
1. Tia Women's Healthcare Company - website Banner Ad
Challenge:
Tia is a fully integrated women’s healthcare clinic located in multiple major cities throughout the United States. Tia understands the importance of persuasive banner ads and needed new copy written to achieve a higher subscription rate from their clients.
Solution:
With the limited space that banner ads provide, knowing your target audience is the most important feature in writing compelling copy. Women’s healthcare has been vastly mistreated in the western medical paradigm and each and every woman has been affected by it. Understanding that this is a demographic that has been taught to take care of themselves last, led to the headline we used. Making it a warm and welcome space for a woman to be their best and healthiest self was key.
2. Headspace app - phone banner ad
Challenge:
Headspace is a successful app that offers guided meditation sessions designed to improve mental wellbeing and reduce stress. Banner ads for apps are a good way for businesses to increase engagement with their users and Headspace needed just that.
Solution:
There has to be careful consideration in writing a banner ad for an app like Headspace. These advertisements needed to be a gentle nudge instead of another reminder of something that their users had to do, or worse, something they were failing at doing.
A/B testing was done on these banner ads to write two juxtaposing pop-ups. The first ad was written to be a deal offering rich services that would be hard to refuse. The second was written to simply bring their users back to the present moment, by which they would remind the user of the power and purpose of the app.
3. American Express Platnum -
Website Banner ad
Challenge:
American Express Amex Platinum offers a lot of benefits that come with having their card including travel, food, hotels, rental cars and more. These banner ads for website use needed to capture what those benefits are in a gripping and powerful way while the readers eye scanned the page.
Solution:
For these banner ads it was important not to sell the product but to sell the end result. Since the benefits of having these credit cards are expansive, using imagery and copy that told a powerful story that people could empathize with and relate to was most efficacious for the client.